"Managing the process of channel alignment: Model-driven strategy ..."

Kai Wehmeyer, Alexander Kipp, Kai Riemer (2009)

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DOI: 10.1108/14637150910931460

access: closed

type: Journal Article

metadata version: 2020-06-18

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Kai Wehmeyer, Alexander Kipp, Kai Riemer:
Managing the process of channel alignment: Model-driven strategy development in a multinational corporation. Bus. Process. Manag. J. 15(1): 48-73 (2009)

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