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"A review of customer relationship management: successes, advances, ..."

Bang Nguyen, Dilip S. Mutum (2012)

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DOI: 10.1108/14637151211232614

access: closed

type: Journal Article

metadata version: 2020-06-18

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  - https://dblp.org/rec/journals/bpmj/NguyenM12
Bang Nguyen, Dilip S. Mutum:
A review of customer relationship management: successes, advances, pitfalls and futures. Bus. Process. Manag. J. 18(3): 400-419 (2012)

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