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"Success of digital marketing model for software development industry: ..."

Nidhi Gupta, Sultan Singh (2023)

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DOI: 10.1108/BPMJ-10-2022-0474

access: closed

type: Journal Article

metadata version: 2023-07-07

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Nidhi Gupta, Sultan Singh:
Success of digital marketing model for software development industry: validation of survey based results with case study analysis. Bus. Process. Manag. J. 29(4): 929-943 (2023)

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