"A strategic process to manage the right value proposition with retailers ..."

Mehir Baidya, Bipasha Maity (2024)

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DOI: 10.1108/BPMJ-09-2023-0692

access: closed

type: Journal Article

metadata version: 2024-11-30

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Mehir Baidya, Bipasha Maity:
A strategic process to manage the right value proposition with retailers in the B2C sector. Bus. Process. Manag. J. 30(6): 1808-1823 (2024)

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