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"From transactions to interactions: the value of co-creation processes ..."

Barry Ardley, Eleanor McIntosh, John McManus (2020)

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DOI: 10.1108/BPMJ-10-2019-0444

access: closed

type: Journal Article

metadata version: 2020-09-15

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Barry Ardley, Eleanor McIntosh, John McManus:
From transactions to interactions: the value of co-creation processes within online brand consumer communities. Bus. Process. Manag. J. 26(4): 825-838 (2020)

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