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"Evaluating and Optimizing Online Advertising: Forget the Click, but There ..."

Brian Dalessandro et al. (2015)

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DOI: 10.1089/BIG.2015.0006

access: closed

type: Journal Article

metadata version: 2019-11-28

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  - journals/bigdata/DalessandroHPP15
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  - https://dblp.org/rec/journals/bigdata/DalessandroHPP15
Brian Dalessandro, Rod Hook, Claudia Perlich, Foster J. Provost:
Evaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies. Big Data 3(2): 90-102 (2015)

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