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"Advertising value and credibility transfer: attitude towards web ..."

Xianjin Zha, Jing Li, Yalan Yan (2015)

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DOI: 10.1080/0144929X.2014.978380

access: closed

type: Journal Article

metadata version: 2021-09-23

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  - https://dblp.org/rec/journals/behaviourIT/ZhaLY15
Xianjin Zha, Jing Li, Yalan Yan:
Advertising value and credibility transfer: attitude towards web advertising and online information acquisition. Behav. Inf. Technol. 34(5): 520-532 (2015)

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