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"Can social media-based brand communities build brand relationships? ..."

Crystal T. Lee, Sara H. Hsieh (2022)

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DOI: 10.1080/0144929X.2021.1872704

access: closed

type: Journal Article

metadata version: 2022-10-02

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  - journals/behaviourIT/LeeH22
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Crystal T. Lee, Sara H. Hsieh:
Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love. Behav. Inf. Technol. 41(6): 1270-1285 (2022)

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