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"Understanding consumers' continuance intention towards mobile advertising: ..."

Wei-Hung Hsiao, Tsung-Sheng Chang (2014)

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DOI: 10.1080/0144929X.2013.789081

access: closed

type: Journal Article

metadata version: 2021-10-14

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Wei-Hung Hsiao, Tsung-Sheng Chang:
Understanding consumers' continuance intention towards mobile advertising: a theoretical framework and empirical study. Behav. Inf. Technol. 33(7): 730-742 (2014)

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