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"AR technology-based marketing service and the determinants of consumer ..."
- Tung-Hsiang Chou

, Yun-Chun Wang, Chao-Chun Chou, Thi Thanh Phat Vu, Yun-Yeh Chou:
AR technology-based marketing service and the determinants of consumer self-disclosure intention. Behav. Inf. Technol. 44(16): 3974-3999 (2025)

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