"UGC's self-deprecation humor and sustainable brand support attitude ..."

Rui Chen, Haolan Yan (2025)

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DOI: 10.1080/0144929X.2024.2361349

access: closed

type: Journal Article

metadata version: 2025-06-18

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Rui Chen, Haolan Yan:
UGC's self-deprecation humor and sustainable brand support attitude on social media: expansion of the perspective of affective events theory. Behav. Inf. Technol. 44(8): 1493-1520 (2025)

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