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"An experimental study of consumers' impulse buying behaviour in augmented ..."

Jengchung Victor Chen et al. (2022)

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DOI: 10.1080/0144929X.2021.1987523

access: closed

type: Journal Article

metadata version: 2023-01-15

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  - journals/behaviourIT/ChenRHW22
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  - https://dblp.org/rec/journals/behaviourIT/ChenRHW22
Jengchung Victor Chen, Sirapattra Ruangsri, Quang-An Ha, Andree E. Widjaja:
An experimental study of consumers' impulse buying behaviour in augmented reality mobile shopping apps. Behav. Inf. Technol. 41(15): 3360-3381 (2022)

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