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"Optimal dynamic advertising with an adverse exogenous effect on brand ..."

Luca Grosset, Bruno Viscolani (2009)

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DOI: 10.1016/J.AUTOMATICA.2008.10.027

access: closed

type: Journal Article

metadata version: 2020-02-20

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  - https://dblp.org/rec/journals/automatica/GrossetV09
Luca Grosset, Bruno Viscolani:
Optimal dynamic advertising with an adverse exogenous effect on brand goodwill. Autom. 45(4): 863-870 (2009)

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