"Product advertising and viral stealth marketing in online videos: A ..."

Lars Michael Wendt, Joachim Griesbaum, Ralph Kölle (2016)

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DOI: 10.1108/AJIM-11-2015-0174

access: closed

type: Journal Article

metadata version: 2019-06-02

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  - journals/aslib/WendtGK16
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  - https://dblp.org/rec/journals/aslib/WendtGK16
Lars Michael Wendt, Joachim Griesbaum, Ralph Kölle:
Product advertising and viral stealth marketing in online videos: A description and comparison of comments on YouTube. Aslib J. Inf. Manag. 68(3): 250-264 (2016)

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