"Relationships between the "Big Five" personality types and consumer ..."

Abhishek Srivastava et al. (2021)

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DOI: 10.1108/AJIM-02-2021-0046

access: closed

type: Journal Article

metadata version: 2021-11-09

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Abhishek Srivastava, Shilpee A. Dasgupta, Arghya Ray, Pradip Kumar Bala, Shibashish Chakraborty:
Relationships between the "Big Five" personality types and consumer attitudes in Indian students toward augmented reality advertising. Aslib J. Inf. Manag. 73(6): 967-991 (2021)

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