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"Accelerating the diffusion of innovations under mixed word of mouth ..."

Fouad El Ouardighi, Gustav Feichtinger, Gila E. Fruchter (2018)

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DOI: 10.1007/S10479-017-2649-2

access: closed

type: Journal Article

metadata version: 2024-05-07

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Fouad El Ouardighi, Gustav Feichtinger, Gila E. Fruchter:
Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction. Ann. Oper. Res. 264(1-2): 435-458 (2018)

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