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"Does gamified interaction build a strong consumer-brand connection? A ..."

Deepak Sangroya, Rambalak Yadav, Yatish Joshi (2021)

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DOI: 10.3127/AJIS.V25I0.3105

access: closed

type: Journal Article

metadata version: 2022-10-02

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Deepak Sangroya, Rambalak Yadav, Yatish Joshi:
Does gamified interaction build a strong consumer-brand connection? A study of mobile applications. Australas. J. Inf. Syst. 25 (2021)

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