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"What's behind a scratch card? Designing a mobile application using ..."

Abhishek Behl, Vijay Pereira (2021)

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DOI: 10.3127/AJIS.V25I0.3203

access: closed

type: Journal Article

metadata version: 2023-11-12

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Abhishek Behl, Vijay Pereira:
What's behind a scratch card? Designing a mobile application using gamification to study customer loyalty: An experimental approach. Australas. J. Inf. Syst. 25 (2021)

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