"Understanding Fitness App Users' Loyalty and Word of Mouth through Gameful ..."

Brinda Sampat, Abhishek Behl, Sahil Raj (2023)

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DOI: 10.17705/1THCI.00088

access: closed

type: Journal Article

metadata version: 2023-08-15

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Brinda Sampat, Abhishek Behl, Sahil Raj:
Understanding Fitness App Users' Loyalty and Word of Mouth through Gameful Experience and Flow Theory. AIS Trans. Hum. Comput. Interact. 15(2): 193-223 (2023)

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