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"Surveying the Impact of Authentic and Pragmatic Marketing by Paradigm ..."

Zohreh Ali Esmaeli, Bahram Kheiri, Farzin Farahbod (2020)

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DOI: 10.1155/2020/4612589

access: open

type: Journal Article

metadata version: 2021-12-25

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  - journals/ahci/EsmaeliKF20
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  - https://dblp.org/rec/journals/ahci/EsmaeliKF20
Zohreh Ali Esmaeli, Bahram Kheiri, Farzin Farahbod:
Surveying the Impact of Authentic and Pragmatic Marketing by Paradigm Shift on Brand Authenticity: A Case Study of Selected Islamic Azad Universities (Anzali, Tehran Markaz, and Tonekabon). Adv. Hum. Comput. Interact. 2020: 4612589:1-4612589:17 (2020)

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