"AIDA-Based Customer Segmentation With User Journey Analysis for Wi-Fi ..."

Shi-Yen Wong, Lee-Yeng Ong, Meng Chew Leow (2024)

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DOI: 10.1109/ACCESS.2024.3424833

access: open

type: Journal Article

metadata version: 2024-09-08

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Shi-Yen Wong, Lee-Yeng Ong, Meng Chew Leow:
AIDA-Based Customer Segmentation With User Journey Analysis for Wi-Fi Advertising System. IEEE Access 12: 111468-111480 (2024)

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