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"Impact of Big Data and Machine Learning on Digital Transformation in ..."

Andrej Miklosik, Nina Evans (2020)

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DOI: 10.1109/ACCESS.2020.2998754

access: open

type: Journal Article

metadata version: 2020-06-30

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Andrej Miklosik, Nina Evans:
Impact of Big Data and Machine Learning on Digital Transformation in Marketing: A Literature Review. IEEE Access 8: 101284-101292 (2020)

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