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"Everything We Do, You Do: The Licensing Effect of Prosocial Marketing ..."

Maryam Kouchaki, Ata Jami (2018)

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DOI: 10.1287/MNSC.2016.2571

access: closed

type: Journal Article

metadata version: 2020-06-30

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Maryam Kouchaki, Ata Jami:
Everything We Do, You Do: The Licensing Effect of Prosocial Marketing Messages on Consumer Behavior. Manag. Sci. 64(1): 102-111 (2018)

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