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"Effects of ICT Service Innovation and Complementary Strategies on Brand ..."

Xin Xu, James Y. L. Thong, Viswanath Venkatesh (2014)

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DOI: 10.1287/ISRE.2014.0540

access: closed

type: Journal Article

metadata version: 2020-03-13

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Xin Xu, James Y. L. Thong, Viswanath Venkatesh:
Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market. Inf. Syst. Res. 25(4): 710-729 (2014)

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