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"Examining e-loyalty towards online shopping platforms: The role of coupon ..."

Xiabing Zheng, Matthew K. O. Lee, Christy M. K. Cheung (2017)

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DOI: 10.1108/INTR-01-2016-0002

access: closed

type: Journal Article

metadata version: 2020-03-04

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Xiabing Zheng, Matthew K. O. Lee, Christy M. K. Cheung:
Examining e-loyalty towards online shopping platforms: The role of coupon proneness and value consciousness. Internet Res. 27(3): 709-726 (2017)

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