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"A Comparative Study of Consumer's Gender Based Attitude towards Mobile ..."

Savdeep Vasudeva, Gurdip Singh (2013)

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DOI: 10.4018/IJOM.2013070102

access: closed

type: Journal Article

metadata version: 2020-09-17

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Savdeep Vasudeva, Gurdip Singh:
A Comparative Study of Consumer's Gender Based Attitude towards Mobile Value Added Services in Jalandhar District Using Tri-Component Model. Int. J. Online Mark. 3(3): 18-36 (2013)

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