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"Budget Planning for Coupled Campaigns in Sponsored Search Auctions."

Yanwu Yang et al. (2014)

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DOI: 10.2753/JEC1086-4415180302

access: closed

type: Journal Article

metadata version: 2023-05-16

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  dblp key:
  - journals/ijecommerce/YangQJZZ14
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  - https://dblp.org/rec/journals/ijecommerce/YangQJZZ14
Yanwu Yang, Rui Qin, Bernard J. Jansen, Jie Zhang, Daniel Zeng:
Budget Planning for Coupled Campaigns in Sponsored Search Auctions. Int. J. Electron. Commer. 18(3): 39-66 (2014)

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