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"Nonparametric advertising budget allocation with inventory constraint."

Chaolin Yang, Yi Xiong (2020)

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DOI: 10.1016/J.EJOR.2020.02.005

access: closed

type: Journal Article

metadata version: 2020-05-19

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Chaolin Yang, Yi Xiong:
Nonparametric advertising budget allocation with inventory constraint. Eur. J. Oper. Res. 285(2): 631-641 (2020)

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