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"Balancing the fit and logistics costs of market segmentations."

Marcel Turkensteen, Gerard Sierksma, Jaap E. Wieringa (2011)

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DOI: 10.1016/J.EJOR.2011.02.027

access: closed

type: Journal Article

metadata version: 2020-02-21

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Marcel Turkensteen, Gerard Sierksma, Jaap E. Wieringa:
Balancing the fit and logistics costs of market segmentations. Eur. J. Oper. Res. 213(1): 340-348 (2011)

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