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"Why do consumers participate in brand microblogs?"

Yue Jin, Jinghua Huang (2017)

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DOI: 10.1016/J.ELERAP.2017.05.002

access: closed

type: Journal Article

metadata version: 2020-02-22

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  - https://dblp.org/rec/journals/ecra/JinH17
Yue Jin, Jinghua Huang:
Why do consumers participate in brand microblogs? Electron. Commer. Res. Appl. 24: 1-11 (2017)

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