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"The influence of user-generated content on traveler behavior: An empirical ..."

Qiang Ye et al. (2011)

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DOI: 10.1016/J.CHB.2010.04.014

access: closed

type: Journal Article

metadata version: 2023-09-28

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Qiang Ye, Rob Law, Bin Gu, Wei Chen:
The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings. Comput. Hum. Behav. 27(2): 634-639 (2011)

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