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"The effect of web advertising visual design on online purchase intention: ..."

Abubaker Shaouf, Kevin Lü, Xiaoying Li (2016)

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DOI: 10.1016/J.CHB.2016.02.090

access: closed

type: Journal Article

metadata version: 2020-05-06

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  - https://dblp.org/rec/journals/chb/ShaoufLL16
Abubaker Shaouf, Kevin Lü, Xiaoying Li:
The effect of web advertising visual design on online purchase intention: An examination across gender. Comput. Hum. Behav. 60: 622-634 (2016)

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