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"Responses to an advergaming campaign on a mobile social networking site: ..."

Shintaro Okazaki, María Jesús Yagüe (2012)

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DOI: 10.1016/J.CHB.2011.08.013

access: closed

type: Journal Article

metadata version: 2020-02-18

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Shintaro Okazaki, María Jesús Yagüe:
Responses to an advergaming campaign on a mobile social networking site: An initial research report. Comput. Hum. Behav. 28(1): 78-86 (2012)

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