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"Increasing individuals' involvement and WOM intention on Social Networking ..."

Jung Won Chun, Moon J. Lee (2016)

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DOI: 10.1016/J.CHB.2016.02.069

access: closed

type: Journal Article

metadata version: 2020-02-18

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Jung Won Chun, Moon J. Lee:
Increasing individuals' involvement and WOM intention on Social Networking Sites: Content matters! Comput. Hum. Behav. 60: 223-232 (2016)

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