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"Role of trialability in B2B e-business adoption: theoretical insights from ..."

Probir Banerjee, Kwok Kee Wei, Louis C. K. Ma (2012)

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DOI: 10.1080/0144929X.2010.497564

access: closed

type: Journal Article

metadata version: 2020-03-12

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Probir Banerjee, Kwok Kee Wei, Louis C. K. Ma:
Role of trialability in B2B e-business adoption: theoretical insights from two case studies. Behav. Inf. Technol. 31(9): 815-827 (2012)

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