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"Demystifying Big Data Analytics for Business Intelligence Through the Lens ..."

Shaokun Fan, Raymond Y. K. Lau, J. Leon Zhao (2015)

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DOI: 10.1016/J.BDR.2015.02.006

access: closed

type: Journal Article

metadata version: 2020-02-22

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Shaokun Fan, Raymond Y. K. Lau, J. Leon Zhao:
Demystifying Big Data Analytics for Business Intelligence Through the Lens of Marketing Mix. Big Data Res. 2(1): 28-32 (2015)

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