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"Evaluating the Effectiveness of Relational Marketing Strategies in ..."

Kerstin Schäfer, Oliver Günther (2011)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2023-03-10

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  - electronic edition @ ceur-ws.org (open access)
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  dblp key:
  - conf/wsbi/SchaferG11
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Kerstin Schäfer, Oliver Günther:
Evaluating the Effectiveness of Relational Marketing Strategies in Corporate Website Performance. WSBI 2011: 35-49

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