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"Position-normalized click prediction in search advertising."

Ye Chen, Tak W. Yan (2012)

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DOI: 10.1145/2339530.2339654

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
  - conf/kdd/ChenY12
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Ye Chen, Tak W. Yan:
Position-normalized click prediction in search advertising. KDD 2012: 795-803

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