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"Combining Behaviors and Demographics to Segment Online Audiences: ..."

Bernard J. Jansen et al. (2018)

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DOI: 10.1007/978-3-030-01437-7_12

access: closed

type: Conference or Workshop Paper

metadata version: 2018-10-17

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  dblp key:
  - conf/insci/JansenJSAK18
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  - https://dblp.org/rec/conf/insci/JansenJSAK18
Bernard J. Jansen, Soon-Gyo Jung, Joni Salminen, Jisun An, Haewoon Kwak:
Combining Behaviors and Demographics to Segment Online Audiences: Experiments with a YouTube Channel. INSCI 2018: 141-153

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