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"Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New ..."

Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca Jr. (2005)

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DOI: 10.1109/ICMB.2005.30

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-23

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Amy Carroll, Stuart J. Barnes, Eusebio Scornavacca Jr.:
Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New Zealand. ICMB 2005: 434-440

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