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"Domain driven data mining to improve promotional campaign ROI and select ..."

Thomas Piton et al. (2009)

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DOI: 10.1145/1645953.1646088

access: closed

type: Conference or Workshop Paper

metadata version: 2021-06-14

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Thomas Piton, Julien Blanchard, Henri Briand, Fabrice Guillet:
Domain driven data mining to improve promotional campaign ROI and select marketing channels. CIKM 2009: 1057-1066

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