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"Toward Optimal Churn Management: A Partial Least Square (PLS) Model."
Hyunbo Cho, Yeonhee Lee, Hyeseon Lee (2010)
- Hyunbo Cho, Yeonhee Lee, Hyeseon Lee:
Toward Optimal Churn Management: A Partial Least Square (PLS) Model. AMCIS 2010: 78
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