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"Impact of ad impressions on dynamic commercial actions: value attribution ..."

Joel Barajas et al. (2012)

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DOI: 10.1145/2187980.2188076

access: closed

type: Conference or Workshop Paper

metadata version: 2022-09-22

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Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei:
Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns. WWW (Companion Volume) 2012: 459-460

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