"An efficient framework for online advertising effectiveness measurement ..."

Pengyuan Wang et al. (2014)

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DOI: 10.1145/2556195.2556235

access: closed

type: Conference or Workshop Paper

metadata version: 2023-05-01

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Pengyuan Wang, Yechao Liu, Marsha Meytlis, Han-Yun Tsao, Jian Yang, Pei Huang:
An efficient framework for online advertising effectiveness measurement and comparison. WSDM 2014: 163-172

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