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"How Do Social Information Cues Affect Consumers' Product Choice ..."

Thomas Friedrich, Sven Overhage, Sebastian Schlauderer (2020)

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DOI: 10.30844/WI_2020_O1-FRIEDRICH

access: open

type: Conference or Workshop Paper

metadata version: 2021-02-05

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  - electronic edition via DOI (open access)
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  dblp key:
  - conf/wirtschaftsinformatik/FriedrichOS20
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  - https://dblp.org/rec/conf/wirtschaftsinformatik/FriedrichOS20
Thomas Friedrich, Sven Overhage, Sebastian Schlauderer:
How Do Social Information Cues Affect Consumers' Product Choice Experiences? Findings from a Controlled Online Experiment. Wirtschaftsinformatik (Zentrale Tracks) 2020: 1529-1544

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