"Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search."

Darius Schlangenotto, Dennis Kundisch (2017)

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type: Conference or Workshop Paper

metadata version: 2018-05-03

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Darius Schlangenotto, Dennis Kundisch:
Over-Paid Search: When Bricks-and-Mortar Retailers Should Not Use Paid Search. Wirtschaftsinformatik 2017

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