"The Effect of Personality Traits and Gender Roles on Consumer Channel Choices."

Dennis Hummel, Tobias Vogel, Alexander Maedche (2021)

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type: Conference or Workshop Paper

metadata version: 2023-11-06

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Dennis Hummel, Tobias Vogel, Alexander Maedche:
The Effect of Personality Traits and Gender Roles on Consumer Channel Choices. Wirtschaftsinformatik 2021

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