"Research on the Influence Mechanism of Consumers' Purchase Intention in ..."

Guozheng Zhang, Li Peng, Fang Wang (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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  dblp key:
  - conf/whiceb/ZhangPW22
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  persistent URL:
  - https://dblp.org/rec/conf/whiceb/ZhangPW22
Guozheng Zhang, Li Peng, Fang Wang:
Research on the Influence Mechanism of Consumers' Purchase Intention in E-commerce Live Broadcast based on the Extended TAM Model. WHICEB 2022: 10

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