"An Empirical Investigation of Consumers' Switching Intention from ..."

Xinyu Yao et al. (2024)

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DOI: 10.1007/978-3-031-60260-3_26

access: closed

type: Conference or Workshop Paper

metadata version: 2024-06-24

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Xinyu Yao, Chen Tao, Yi Cui, Jie Li:
An Empirical Investigation of Consumers' Switching Intention from Traditional E-commerce to Short Video E-commerce from the Perspective of Information Processing. WHICEB (2) 2024: 313-325

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