"Research on the Influence Mechanism of Consumers' Impulsive Buying under ..."

Jinglei Yang, Xinyuan Zheng, Linjun Huang (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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Jinglei Yang, Xinyuan Zheng, Linjun Huang:
Research on the Influence Mechanism of Consumers' Impulsive Buying under the Scenario of Public Welfare Live Streaming. WHICEB 2022: 52

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